Search continues to lead the way in online marketing

January 14, 2008

Paid search (according to Marketing Charts) contributed 57.1% of the total spend on online marketing in the UK. The spend was up 44% year on year for the first six months of 2007 compared with 2006.

This just shows how effective it is and where your marketing pounds should be aimed.

Classifieds has shown good growth as well but this is not as targeted so it’s obviously not going to get the same amount of interest as search for the moment.

Reasons for using search are cited to be lead generation, driving direct sales and traffic generation. Great to see sales being the equal top reason for using search. For too long it’s been seen as a way to drive traffic and acquire leads, when actually it is the most effective way to drive a direct sale available to online marketers.

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