Amazon overtakes Ebay in holiday traffic

January 15, 2008

Every holiday season to date Ebay has had more eyeballs and more pages viewed than Amazon. Until this year that is.

Nielsen has confirmed that in the run up to Christmas Amazon.com has received 59,624,000 visitors compared to Ebays 59,374,000.

Not a massive difference I hear you cry. True; but Ebay has actually seen a 10% drop in December traffic year on year. That must be worrying for the senior management. Amazon has seen 18% growth year on year.

Ebay still has more pages viewed and time spent on it but in terms of users Amazon now leads the way.

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