Facebook devouring UK web traffic

January 15, 2008

Facebook accounted for 1 in 50 of all internet visits in December 2007 (according to Hitwise). It’s share of internet traffic has grown 10-fold over the last year (again in the UK).
It also positioned itself as the 7th largest upstream website, that means it sends the 7th largest amount of traffic referrals to other website categories within the Hitwise system.

Figures like this make it hard for marketers and PR people to ignore. Any potential traffic source of that magnitude has to be tapped into and quickly before your competitors figure out all the cool ways to make use of a social network and you end up looking like someone who’s following their lead. It’s still imperative to add value though, just diving in with a load of offers isn’t good enough, you need to engage and add value to your prospects experience of Facebook (while at the same time acquiring new prospects and customers).

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