Usability ROI declining

January 23, 2008

So says the usability guru Jakob Nielsen in his latest article.

He says that the returns from usability have lessened in recent times due to the fact that websites just aren’t as bad as they used to be. Big pat on the back for all designers and developers out there but don’t get complacent! Usability is hugely important and should never be underestimated, small tweaks to the user experience can often result in huge returns.

Another reason he gives for slowing ROI is that usability budgets have not grown in line with other budgets and that there still isn’t enough importance placed on usability studies and testing.

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