Demographically targeted Adwords

January 26, 2008

Google has announced the launch of demographic targeting for Adwords. This will enable you to show your paid search adverts to more targeted customers and thus drive better qualified traffic to your site. Very useful!

This involves site owners sending Google anonymised user data so that Google can then track these people and serve targeted ads. Surely this has to raise questions for data protection? That said, it is immensely useful to any retailer with data on their visitors!

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One Response to “Demographically targeted Adwords”

  1. pay per click Says:

    Steve,

    Is there a news release about it? I will try to ind it at Google if they do. Thanks for the info.


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