Trends in the European online travel market

January 30, 2008

Denmark’s Center for Regional and Tourism Research has released it’s latest figures on European online travel trends this week.

The report shows a 24% increase in sales of travel products online in 2007 (compared to 2006) and shows they now contribute 19.4% of the market as a whole. They’re expecting a further 18% growth in 2008 and up to 15% in 2009.

The UK still contributes the biggest share at 30% of online travel sales.

Packages accounted for 14.6% of sales, looking like there wasn’t much change from last year. God knows where dynamic packages fit in the report though, there’s no explanation. In fact it must be really hard to classify travel these days with so many sites selling components as a package (of course, as I’ve said before consumers really don’t know what’s a traditional package and what’s dynamic…).

Here’s the breakdown by type of product, full details can be found here.

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