Search marketing ROI improving

January 31, 2008

A report (here via Marketing Charts) shows that ROI on search marketing has improved in the past year.

What is really interesting is the figures showing ROI improvements by search engine. Google has improved ROI by 7.5% (and it’s taken a whopping 76% of the total spend). Yahoo showed a 39% improvement in ROI returned to advertisers since the launch of Panama which is great news for them although coming at a difficult time. MSN interestingly shows the highest clickthrough rate and ROI, it’s ROI was 27% greater than the average across other engines.

Just shows why the money is still all in search at the moment. While returns like this are to be had it’s going to be tough for anyone to convince me that it’s worth moving money out of search into other areas.


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