AOL buys into the affiliate model

February 5, 2008

AOL has bought Buy.at the affiliate network. This is the first affiliate buy I’ve seen by a major portal like AOL, there’s been a lot of other ad network buys but it’s good to see an affiliate network securing such a deal. Affiliates were always going to be huge in 2008 as technology advances and publishers get onboard more, perhaps this is a sign of things to come?

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