Google not quite the biggest ad revenue platform in the UK

February 19, 2008

But nearly…

Google has come in for the year at £1.3B of ad revenue from the UK alone. Estimates say that the TV channel ITV1 will come in at around £1.32B plus some £100M in sponsorship.

This is still pretty awesome from Google and they should take the lead next year as mobile expands and advertising moves to other platforms (and if they ever get DoubleClick properly into the fold).

More from the Guardian.

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