Facebooks dip; seaonal adjustment or something to worry about?

February 21, 2008

Another big news story today is the dip in Facebook users from the UK of 5% from December to January. Much is being made about this being the backlash to the poorly executed advertising projects or the natural move away as it becomes fad rather than fashion.

I have my own opinion… I think it’s purely the January blues. Think about it; December is a huge month for keeping up with friends, arranging events and parties and reconnecting with old acquaintances. Come January though, we’re all back at work, busy, tired, dieting, looking for holidays and generally keeping a lid on the credit card as we recover from the spending excess.

Now does a dip in January seem that unusual for a social network which basically encourages social interaction between friends?

Alright, I may be being a little blaise but I wouldn’t read too much into the dip and I certainly wouldn’t be talking about the demise of Facebook quite yet.


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