Google losing some favour?

February 26, 2008

ComScore have released some data showing that clicks on ads on Google were down 7% in January compared to December and flat year-on-year (actually down 12% qtr-on-qtr).

This is pretty astounding news after the growth Google has seen in ad clicks over the last few years. The thought is that this isn’t anything fundamentally to do with Google or any competitor taking market share away, rather analysts seem to think this is a sign of the economic uncertainty we are currently seeing. Times are hard so people click less on ads….

What would be interesting is to see the search volume data alongside this click data to see whether searches have declined or stayed the same.

Needless to say Google’s shares have taken a bit of a battering today because of this.


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