Search marketing slaying seasonality in travel

February 26, 2008

Interesting take on the role of search marketing in travel here from Elisabeth Osmeloski of Search Engine Watch.

Not completely sure I agree that seasonality will disappear, there will surely always be a place for targeting specific seasonal activities and travel times with certain keywords. Yes you may run the campaign full time but it’s usually a good idea to ramp it up in the appropriate seasons.

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