Travel websites leap in January

February 29, 2008

ComScore has released some figures on traffic growth in January for the UK. As expected travel features prominently.

January is the peak booking month for holidays in the UK and as such the number of web users researching and buying is much bigger than any other month of the year.

January’s figures show that the biggest increasing category in travel was hotels/resorts with a 54% increase in traffic from Dec-Jan. Airlines were next with 46% and online travel agents third with 43%. Quite where tour operators come in there is a bit of a mystery to me, it would be really interesting to see them broken out to compare with OTA’s.

Within travel two websites saw huge growth, First Choice grew 140% and TUI Group 122%. British Airways, Moneysupermarket Group and Priceline all feature as well with good growth.

Nothing unexpected in any of this but it does highlight the gaps in ComScores data as the market as a whole is not very well represented.

Of course it would also be intriguing to know if their booking numbers increased by similar percentages…

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