ComScore explains Google’s drop in click-through rate

March 1, 2008

ComScore have come out to explain a little more detail behind the release from a few days ago which announced the decline in clicks on Google’s paid search ads.

It seems that the reason for the decline in clicks is down to improvements made by Google to increase the click quality (such as only making text clickable instead of the entire ad unit).

One has to wonder whether a letter from Google has triggered this deeper analysis of the issue…

Anyway, with the recent news that click fraud is rising rapidly it’s timely for Google to remind us of these improvements. It will be telling to see the Click Forensics data for the 1st quarter 2008.


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