A widgets masterclass

March 3, 2008

Here’s an interesting series of articles and audio/video from Business Week on the subject of widgets. The series is designed to help influence CEO’s as to whether it’s worth dipping your toes in the waters of widgets (I’m a believer so I’d say yes, go for it).

Building a brand with widgets gives a good overview as to why it may be important to your brand to embrace new technologies and distribution channels such as widgets in order to promote your brand and discusses the viral aspects that can make brands fly online.

Widgets: The future of online ads is a piece singing the praises of widgets and all they stand for. On the flip side Why widgets don’t work is a counterpoint playing devils advocate.

A widget mogul in between classes is about the up and coming Facebook app developer Ankur Nagpal who’s made six figures at the age of 19 creating apps for Facebook.

When Facebook ads flop introduces us to some of the many unused Facebook applications and gives reasons for their failure. What’s good about this piece is the fact that most of the apps are from large companies with mature marketing strategies and yet they’ve still got it wrong, should be a warning to us all.

The CEO guide to widgets is a podcast talking about the use of widgets for advertising on social networks.

Finally, Making money from widgets is a video interview with VideoEgg CEO Matt Sanchez discussing how to go about monetising the widget world.

Great series of articles, definitely recommend sending this to your CEO (or manager…) if they really don’t seem to get it yet!

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