Ignoring synergies = missed opportunities

November 5, 2008

One thing that really annoys me in the online world is missed opportunity. Too often there are two companies with different offerings who refuse to acknowledge the potential synergies between them, and therefore miss revenue opportunity. Even worse is when it’s two brands of the same business!

If synergies exist and there’s no potential conflicts of interest then why not embrace the opportunity?

The opportunity might be a chance to merchandise your product on the other brands site, come up with some sort of joint offering or simply acquire traffic via them.

Whatever the opportunity, these mutually profitable opportunities are not to be sniffed at.

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