March 3, 2008
Here’s an interesting series of articles and audio/video from Business Week on the subject of widgets. The series is designed to help influence CEO’s as to whether it’s worth dipping your toes in the waters of widgets (I’m a believer so I’d say yes, go for it).
Building a brand with widgets gives a good overview as to why it may be important to your brand to embrace new technologies and distribution channels such as widgets in order to promote your brand and discusses the viral aspects that can make brands fly online.
A widget mogul in between classes is about the up and coming Facebook app developer Ankur Nagpal who’s made six figures at the age of 19 creating apps for Facebook.
When Facebook ads flop introduces us to some of the many unused Facebook applications and gives reasons for their failure. What’s good about this piece is the fact that most of the apps are from large companies with mature marketing strategies and yet they’ve still got it wrong, should be a warning to us all.
The CEO guide to widgets is a podcast talking about the use of widgets for advertising on social networks.
Finally, Making money from widgets is a video interview with VideoEgg CEO Matt Sanchez discussing how to go about monetising the widget world.
Great series of articles, definitely recommend sending this to your CEO (or manager…) if they really don’t seem to get it yet!
February 22, 2008
Oh dear, I keep seeing stories like this warning of the inherent security risks in web 2.0 sites.
Yes, Facebook etc can be used to launch attacks or lure unsuspecting users to pages which contain malicious code but the stories I’m seeing keep talking about companies being put off implementing their own web 2.0 features by this.
Don’t let it put you off; architect it properly, monitor it and input to the conversation so you know whats going on and you should keep abreast of any issues.
If you’re planning another Facebook though then maybe try putting security at the heart of it 😉