February 12, 2008
Interestingly though, while Google grew by 40% year on year in Q4 that was down on their growth a year earlier. That made their market share slip by 0.5%, but they do still own over 23% of the market. Something to do with the coming saturation of search marketing perhaps?
IDC says a merged Microsoft-Yahoo would command 17% of the U.S. online ad market, so still not enough to topple Google from the top spot.
One wonders if the figures for Google include DoubleClick yet??
December 11, 2007
AJAX World Magazine, a decent site that looks into the newer web technology of AJAX has published an interesting list of questions on the subject. The questions come from various pioneers in the technology after they were asked to pose the conundrums that they think we should be answering next to take AJAX forward and ‘fix the web’.
Would love to know the answers if anyone has them!
December 7, 2007
Just in case you haven’t covered all the bases here’s an excellent reference for all you online marketers! It’s in the form of a mind map as well, so really useful!
December 4, 2007
Sometimes it’s good to sit back and have a laugh at the industry you are in. This one made me chuckle!
November 26, 2007
November 22, 2007
November 22, 2007
A PricewaterhouseCoopers report is confirming what I had surmised many months ago. Online travel agencies (the likes of Expedia and Opodo) are beginning to lose business in favour of the customers booking direct with suppliers.
They say that online travel agencies are losing their competitive edge and now that suppliers of travel products are maturing in their use of the internet it’s not all going their way anymore.
This has been coming for a while. The agencies have got so powerful that they’ve let their fingers off the pulse. Airlines and hotel chains are engaging online marketers themselves instead of purely relying on the distribution channels they used to use. They now control their own inventory and therefore their own destiny (and profits).
Loyalty schemes have a lot to do with this. Airline frequent flyer points are a massive draw and encourage direct booking, hotels now have similar schemes and the online travel agents can’t replicate these.
This trend is only going to continue unless the aggregators work out new ways to add value for customers.
The other issue which the report doesn’t mention is the impact tour operators may be having on the online travel agencies. Tour operators are getting more web savvy too, employing better quality people and better quality tactics to position their offering more effectively online. As tour operators websites improve and product offerings get more dynamic (through the introduction of new reservation systems, something that is going on at many tour ops) the online travel agencies are going to lose further ground.