November 3, 2009
This post has been moved to my new home on the web www.steve-e.co.uk. The post itself can be found here. 23Musings is going to remain dormant for now and some of its more popular posts will be transferred to the blog at my new site.
My reason for moving and not taking the years of posts with me is the need for a fresh start, 23Musings had been dormant for long enough for me to feel it was time to start my blog from scratch.
Don’t forget to check out my new blog! www.steve-e.co.uk/blog
September 21, 2009
This post has been moved to my new blog and can now be found here.
February 21, 2008
Detail is here at Hotelmarketing.com but in a nutshell this seems to suggest that the old model of ‘booking engine only’ websites is losing favour as users want a richer, more immersive and customer focused experience rather than simply a one size fits all approach to buying travel online.
The online travel industry has dropped 1.3% as a whole, Expedia lost 3.8% and now scores 75 (the highest).
The next generation of travel websites can’t be far away, hopefully the advances in technology will allow customer satisfaction to be dramatically improved through the use of advanced usability techniques, customer profiling and tools which enable rather than just sell, sell, sell.
January 23, 2008
So says the usability guru Jakob Nielsen in his latest article.
He says that the returns from usability have lessened in recent times due to the fact that websites just aren’t as bad as they used to be. Big pat on the back for all designers and developers out there but don’t get complacent! Usability is hugely important and should never be underestimated, small tweaks to the user experience can often result in huge returns.
Another reason he gives for slowing ROI is that usability budgets have not grown in line with other budgets and that there still isn’t enough importance placed on usability studies and testing.
December 19, 2007
Great post from Jakob Nielsen on the dangers of going web 2.0 crazy from a usability point of view!
Highly poingant as we’re implementing a lot of AJAX at the moment. Overkill is deadly and could trash your conversion rate. Keep it minimal, useful, effective (AJAX is great for some things, pointless for others), simple, usable and give clear instructions where needed.
I agree with his pitch on user generated content as well. Pointless if your audience/customers aren’t ready for it or if you have nothing interesting for them to talk about (that said, great in an emotive environment such as online travel if used wisely).