February 29, 2008
The BBC have launched their much blogged about, widget based, drag & drop homepage this week.
I gave it a once over while still in beta and my opinion hasn’t changed. I love it!
It’s a fantastic design job and so easy to use. It’s obviously had a usability agency all over it to ensure it meets the needs of as many users as possible too.
February 22, 2008
Oh dear, I keep seeing stories like this warning of the inherent security risks in web 2.0 sites.
Yes, Facebook etc can be used to launch attacks or lure unsuspecting users to pages which contain malicious code but the stories I’m seeing keep talking about companies being put off implementing their own web 2.0 features by this.
Don’t let it put you off; architect it properly, monitor it and input to the conversation so you know whats going on and you should keep abreast of any issues.
If you’re planning another Facebook though then maybe try putting security at the heart of it 😉
February 19, 2008
It gets straight to the point of the matter by identifying that travel providers need to adapt to give their users a personalised buying experience that gives all the reassurance of speaking face to face with a travel agent while at the same time securing the best revenues for inventory. The ability to size up a website visitor and instantly offer them a tailored experience which meets their needs and offers them products they will be attracted to is seen as a kind of holy grail in the e-commerce world. Travel could be the industry to get that right as most companies have a wealth of data and understanding of their consumers which can be used to segment and target their offering more effectively. CRM based e-commerce is the way forwards (in my opinion), have a relationship with your visitors and let them know that so they feel special (and more inclined to buy with you).
A tough task, but the article goes on to rightly hint that the technology is now in place to allow this.
Another salient point from the article is that the large players operate pretty much on price alone with very little to differentiate them otherwise. Consumers are getting pickier now and this kind of approach won’t work for much longer unless you have the user experience to match.
In my opinion the only thing holding the industry back from breaking this new customer focused way of selling is a lack of foresight and a nervousness which prevents them going the extra mile to offer the all out personalised, segmented buying experience. It won’t be long though until someone breaks the mould and comes up with something truly engaging which also ticks all the commercial boxes.
Throw in semantic technologies and you will have a ground breaking web experience to offer…
Great article! Go give it a read!
February 4, 2008
Oh, please tell me this isn’t a real blog post from the BBC discussing how you should say Web 2.0…
It is? My, some people have far too much time on their hands… However, if language interests you at all then this may actually be of interest.
January 28, 2008
Most interesting as ever as Trendsspotting goes out to ask some of the web’s bloggers, influencers and experts to name their upcoming trends of 2008.
Surprised to see no mention of knowledge exchange, I (personally) think that with the rise of the knowledge worker the next logical step is a rise in services that enable and enhance the share of knowledge and intellectual resources, perhaps the birth of the oft mused about (real) knowledge networks… Also very surprised only one person mentioned semantic web as ‘in’ for 2008…
December 19, 2007
Great post from Jakob Nielsen on the dangers of going web 2.0 crazy from a usability point of view!
Highly poingant as we’re implementing a lot of AJAX at the moment. Overkill is deadly and could trash your conversion rate. Keep it minimal, useful, effective (AJAX is great for some things, pointless for others), simple, usable and give clear instructions where needed.
I agree with his pitch on user generated content as well. Pointless if your audience/customers aren’t ready for it or if you have nothing interesting for them to talk about (that said, great in an emotive environment such as online travel if used wisely).